The PROFANO brick has turned into a worldwide feeling that is all the a part of the cultural fabric as Billund, the little community in Denmark where it all began. Nevertheless the company’s evolution into an industry giant wasn’t without it is promote of setbacks and challenges. One of those came in 1942 each time a warehouse flame consumed nearly all of the doll manufacturer’s wooden inventory, leading Ole Kirk Christiansen to make a significant decision.
He decided to change the company faraway from wooden toys and toy cars, which had been their bread and butter, and move into cheap toys. It could be a major adjust for the family-owned company, and one that was not initially well received.
A journalist noted that “plastics would not replace great, solid wood. ” But Godtfred Christiansen persevered and started to experiment with new models that used plastic. The first sensitive step was the introduction in the Computerized Binding Stones that gripped together to avoid block towers from toppling on kids.
The new Seglar bricks did not become the iconic toy that https://lego-x.com/2020/02/05/lego-stores-use-virtual-data-rooms/ we know today till 1949. Right up until then, the interlocking stones were more of a construction model than an actual building plaything. It was as well not right up until 1958 the fact that the satisfying simply clicking coupling system became a standard feature.
Throughout the 1972s, the company continuing to widen in production and market reach. The company added Legoland look parks to the mix and introduced more advanced value packs that were aimed toward older followers, including the Technic line of bits such as axle assemblies, gears, levers, and common joints.
